Atlantic Logistics Expands and Rebrands

In recognition of its 16 years in the transportation industry, Atlantic Logistics has rebranded with a renewed emphasis on its customers and carriers.  “Ready. Set. Delivered.” is the new brand promise for customers and team members.

“Our focus on customer expectations and commitment to excellence is the cornerstone to our success,” said Rob Hooper, CEO of Atlantic Logistics.  “Updating the corporate identity to lead future growth is more than a gimmick since we’ve outgrown the home-office era over a decade ago and our drivers and customers expect more from us every year.  With (“ready”), execution (“set”) and completion (“delivered”), we are poised for continued growth in the highly competitive and challenging field of logistics management”.

While the customer focus has helped Atlantic grow annually, the firm knows that additional revenues are tied to new programs to incentivize and expand relationships with in-demand, top–level carriers and customers with bigger budgets for specialized or custom-critical loads.

Additionally, Atlantic has launched a new web site for the firm with mobile and blogging capabilities to better engage with the marketplace. “We will be rolling out a carrier recruitment platform online in the coming year to ensure we keep our partners earning more and working to grow the Atlantic Logistics customer list,” Hooper added.

Since its founding in 2001, Atlantic Logistics has focused on providing three critical areas of the business relationship: dedicated customer care, personalized attention, and logistics innovation.

This holds true across every service line, including flatbed, refrigerated, government, specialized hauling, dry vans and less-than-truckload.